Growth hacking is a term quite new to the world of digital marketing. Sean Ellis created the term and it has gone a far since. The difference between hacking growth and old school marketing is that a growth hacker looks at the full conversion funnel. A growth hacker starts with formulating the goal of the firm and then hacks his way backwards to get it.

• Growth hacking
• Hack growth
• Keyword research
• Market analysis

Doing keyword research at the start of any marketing project will define whether you’re set up for success. It’s important that you invest plenty time in doing good keyword research. You need to understand which keywords are the most important for your business, otherwise you will be wasting a lot of energy but not generating any results. So, do keyword analysis!

Landing pages are an important part of any digital marketing strategy. You need your web visitors to do a certain action on your website to get a good return on investment. Therefore you need to optimize your landing pages for a good conversion rate. Taking a good look at the creatives on your website and testing it can have a large impact on your final results. Always test your landing pages!

Defining the target market is the most important part of any market research. You first need to completely understand who your target customer is, after that you can reach out to the customer with your products. Once you understand your target consumer better, it is time to find out the amount of people are actually interested in purchasing your product. The quickest way to do this is through a very basic keyword analysis.